by Bernard McGrane
"How many of you know how to watch television?" I asked my class one day. After a few bewildered and silent moments, slowly, one by one, everyone haltingly raised their hands. We soon acknowledged that we were all "experts," as Harold Garfinkel would say, in the practice of "watching television."
The purpose of our un-TV experiment was to provoke us into seeing television as opposed to merely looking, and to stop the world as the first step to seeing. Here we engage in stopping the world by stopping the television.
For the experiment, students were asked to watch TV consciously. Insofar as this is sort of "Zen and the art of TV watching," I said to them, "I want you to watch TV with acute awareness, mindfulness and precision. This experiment is about observing television scientifically, with Beginner's Mind, rather than watching television passively with programmed mind. Ordinarily, if you are watching TV you can't also observe and experience the experience of watching TV. When we watch TV we rarely pay attention to the details of the event. In fact, we rarely pay attention."
Count the Technical Events
In this particular experimental odyssey, we are going to be exploring how we subject ourselves on a daily basis to the overwhelming sirens' song of TV entertainment (the great electronic cyclops) and, like Homer's Odysseus, we will need to strap ourselves to the mast -- in this case, the mast of counting technical events. For 10 minutes simply count the technical events that occur while you are watching any show. This is a TET or Technical Events Test as Jerry Mander discusses it in Four Arguments for the Elimination of Television. What is a technical event? We've all seen TV cameras in banks and jewelry stores. A stationary video camera simply recording what's in front of it is what I will call "pure TV." Anything other than pure TV is a technical event: the camera zooms up, that's a technical event; you are watching someone's profile talking and suddenly you are switched to another person responding, that's a technical event; a car is driving down the road and you also hear music playing, that's a technical event. Simply count the number of times there is a cut, zoom, superimposition, voice-over, appearance of words on the screen, fade in/out, etc.
Now proceed with these experiments:
1. Watch any TV show for 15 minutes without turning on the sound.
2. Watch any news program for 15 minutes without turning on the sound.
3. Watch television for one half hour without turning it on.
The time requirements in these experiments are extremely important. I would urge you, the reader, to undertake the experiment personally rather than merely going on to read the results.
Anger and Resistance: What's the Meaning of This?!
In examining the results of this experiment, one of the first things that consistently comes up is students' anger and resentment at being made to do such a thing -- an anger and resentment very different from what comes up, say, in regard to the reading load or the writing requirements of the course. This anger, I think, is quite good and useful -- not per se, but insofar as students notice their anger and then inquire into and examine the sources of that anger. For, in studying society, we often unconsciously assume we are studying "them" -- but we are not. We are studying ourselves and we resist that, we dislike that. It makes us uncomfortable and it makes us angry. Socrates wasn't given a medal and a tickertape parade after all. As the Russian existentialist philosopher Shestov said, "It is not man who pursues truth, but truth man."
One expression of this anger that comes up repeatedly is "I wasted 30 minutes of my time." Is it possible that this is a very valuable waste of time? Is it possible that "wasting time" is a very valuable thing to do in studying society? Pursuing this experience puts us smack in the middle of the infamous Protestant Ethic in a very direct and personal way. We are almost re-creating through verstehen Max Weber's deep intellectual perplexity and fascination with what he saw as Benjamin Franklin's codification of the Protestant Ethic: "Remember that time is money." After some discussion it invariably turns out that all the students admit to having wasted a lot more than a half hour in front of the TV set. So why this anger about watching TV for 30 minutes without turning it on?
Labor in the Mode of Relaxation
When you turn the TV on, in effect, you turn the world off. The TV is only two feet high or so, yet we are fooled into thinking we are watching life-sized things. How is it that everything on it appears real and life-like?
Technical events produce the illusion of being natural and realistic. They produce the feeling of being non-produced (a good cut is one you don't notice, as the editors say). In the same way, we are unaware that the practice of watching TV is a practice because we have never experienced it as a phenomenon in its own right. Doing the Technical Events Test forces us to notice that watching TV is a practice, an active, ongoing achievement that we accomplish "for another first time through" each time. We see what the texture of the experience of watching TV consists of. We are shocked into seeing what it is we've been doing all these years.
Counting the technical events brings about what Thomas Kuhn would call a "paradigm shift." When you focus on the technical events you can't focus on the plot or storyline. You learn very quickly how difficult it is to divide your attention. Either you watch the program or you count the technical events. You are unable to do both at the same time. In terms of the phenomenology of perception, this is a little like the famous demonstration of either seeing-the-vase or seeing-two-profiles, but not seeing both simultaneously in any sustained manner.
In doing the TET, we notice the discrete segments of independent footage that are presented with a rapid-fire quality. As we watch, we, the "passive" viewers, apparently put together, synthesize and integrate the scenes: we link, we knit, we chain, we retain the past and anticipate the future. We methodically weave them all together into a coherent narrative. A high-speed filling-in-the-blanks and connecting-the-dots occurs. Our actively synthesizing mind, our labor, goes on while we sit back, relax and absorb. This high-speed integration of often wildly disconnected phenomena (angles, scenes, persons, music) is experienced in the mode of blank and passive absorption. It would seem that our minds are in high gear without our knowing. Mander addresses this pointedly:
This difference between internally generated and imposed imagery is at the heart of whether it is accurate to say that television relaxes the mind.
TV And the Social Construction of Reality
The Technical Events Test dramatically reveals the functions of the political institution of television in (a) training us to shorten our attention span, (b) making ordinary life appear dull, (c) injecting a hypnotic quality into our ordinary awareness and (d) coercing us into its reality.
Television is the quintessential short-term medium. Like jugglers, television lives for the split second. Its relationship to viewers is measured in tiny fractions. Solemn hierarchies of men and women react to overnight program ratings with something approaching nervous breakdowns, because one percentage point can mean $30 million a year. The result of this manic concern is to design programming that will serve attention-getting rather than the humanistic substance that will stay with the viewer. The ratings race serves the advertisers, not the audience.
It is easier to shorten attention spans and increase distraction than to lengthen attention spans, increase concentration, and calm, quiet and still the mind. There is an old Zen analogy that the way to calm, clear and quiet the mind is similar to the way to clear a muddy pool -- not by action, by doing, by stirring it up, but by stillness, by letting it be, by letting it settle itself. The function of TV is to create, maintain and constantly reinforce what -- in the Zen tradition -- is often called "monkey-mind." The question to ask is: What is the good of a jumpy, volatile, scattered and hyper monkey-mind?
Since the emergence of long-term space flight in orbit above the earth, a new physiological phenomenon has arisen among our astronauts. They found that as a result of long-term weightlessness, some rather drastic physical changes began to occur in their bodies. They experienced a marked and dramatic reduction of muscle size. Even their hearts became markedly smaller. The astronauts also experienced a loss of co-ordination abilities -- such as the ability to focus on and follow moving objects with their eyes. All of this seems to be due to taking the human organism outside the experience of gravity. In order to preserve their earthbound physiology in conditions of weightlessness, astronauts need to do two to three hours of custom-designed exercises per day. Perhaps watching TV produces the equivalent mental condition of weightlessness for the human mind, together with the attending shrinkages and deteriorations. The normal, invisible, all-pervasive pressure of mental gravity, of our ordinary, active, incessantly thinking mind is suspended when we turn on the television.
Coercing Us Into Reality
Our culture and education conspire to condition us, to create a reliance on media to reinforce our actions, feelings and self-perceptions. When we seek media confirmation we acknowledge and assume that our personal experiences are not qualified as reality any longer. We lose the drive to pursue direct experience as well as the drive to participate in co-creating reality. We no longer do, we watch, and reality is someone else's creation. As Todd Gitlin has said, it's not until an event (institution, thought, principle, movement, etc.) crosses the media threshold that it takes on a solid reality for us. Stretched out across our world is the media membrane, over the threshold of which -- and only over the threshold -- lies legitimate, confirmed reality, and though we don't have to believe what the media tell us, we can't know what they don't tell us.
TV Without Sound
Just as Charles Tart talks about us being caught up in a consensus trance, we can talk about a narrative trance, a narrative-consciousness. We have been programmed to become narrative subjects, subjected to the developmental narrative mode, intertwined with the storyline. In the TET we're suspending our narrative consciousness and hence de-stabilizing the narrative subject. We identify not with a character, nor with the omniscient author, but with the camera. During usual viewing, however, our eyes do not see what is actually there because our narrative-trained mind overrides our eyes. We don't see with our eyes, we see with our programming, and we are programmed to see stories. TV programs are made so that we don't notice the "technical events," the details -- so that we don't pay attention. We are programmed to be unaware of the programming, the non-narrative structure and possibilities of that structure. To watch TV programs is to be lifeless and unresisting. This is the state that allows the commercials to take full effect and operate our minds for us.
The Nature of the News
As a usual daily routine, only the unusually tragic or triumphant is shown -- not the ordinary routines and day-to-day reality of our lives. It is true that the news show has fewer technical events. There is a good reason for this. With fewer technical events the news show appears realistic relative to other shows in the TV environment. Further, it appears super-realistic relative to the commercial shows in this environment. As earlier, we witnessed the joining of technical events in a coherent narrative. Here, we witness the reduction of worldly events into a narrative.
The problem is not that TV presents us with entertaining subject matter, but that TV presents all subject matter as entertaining. This transcends TV and spills over into our post-TV life experiences. TV trains us to orient toward and tune in to the entertainment quality of any experience, event, person. We look for that which is entertaining about any phenomenon rather than qualities of depth, social significance, spiritual resonance, beauty, etc. In this sense TV doesn't imitate life, but social life now aspires to imitate TV.
Further, we become greedy. Not greedy in the traditional sense in reference to material wealth, rather, we experience a greed to be entertained. It's not just a need for entertainment, but a downright greed for entertainment, and it becomes a 24-hour obsession. In the absence of entertainment, we usually entertain ourselves with plans for future entertainment.
As one formula puts it, Media Power = Political Power Squared The TV has shown us that politicians can't be trusted but TV can. That is, according to Joshua Meyrowitz in No Sense of Place, implicit in showing us this about politicians is the message, "We who are showing you this, the TV, can be trusted." We can trust TV, and the institution of TV, to reveal how politicians and the institution of politics can't be trusted.
Discoveries About Self
TV has become such a mechanical friend, such a substitute for social interaction, that one's solitude becomes acutely magnified, doubly experienced and doubly reinforced if one is deprived of its glowing, life-like presence (as if one wouldn't still be alone if it were on). If one is alone in one's room and turns on the TV, one actually doesn't feel alone anymore. It's as if companionship is experienced, as if communication is two-way. We have achieved a new level of isolation, solipsism and withdrawal. "It's just an object when it's turned off," hundreds of students have bemoaned. When it is turned off it more clearly reveals itself as an object, as an appliance -- rather than as a friend, a companion. It is shocking after all these years to discover this. Mander captures the phenomenology of the situation well:
Almost every household's living room is arranged around the television set. As a weight room is arranged for weight training, our living rooms are arranged for TV training. The furniture is purposely arranged for the transcendent practice of "watching TV," rather than for the immanent, human practice of communication or interaction. The interior design of the average American living room with its lines of attention, hierarchy, and transcendent TV is very similar to the interior design of the average American church with its transcendent altar, lines of homage and gestures of genuflection.
TV and the Illusion of Knowing
Marshall McLuhan says TV opens out onto an electronic global village. It would seem, rather, that it gives us only the illusion of being. It reinforces security by presenting danger, ignorance by presenting news, lethargy by presenting excitement, isolation by promising participation. The media confines reality to itself. And it limits knowledge by giving the illusion of knowledge. In the same way that the most effective way to deflect, diffuse and terminate a social movement is to announce that it has been achieved (the feminist movement must contend with this on an almost daily basis), the most effective way to deflect inquiry is to present it as fulfilled. TV acts in this guise as a thinking presentation device which offers non-experience as experience and not-knowingness as knowing.
In the words of Mat Maxwell, "Television becomes the world for people.... The world becomes television." The overall and cumulative effect of the media is to heighten our insensitivity to reality. Rather than breaking the chains of ignorance, political domination and illusion in our Platonic cave, something insidiously similar yet different is going on. Instead of actually turning away from the shadows to see the realities, instead of actually leaving the darkness of the cave and going up into the sunlight, we merely watch an image of ourselves doing this, we fantasize about doing it, and think it's the same.
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