Owning Your Own Legitimate Home Based Business
by Jonathan Kraft
September 17, 2004


Ever seen those ads, like the ones that read:

• Thinking of ideas for a legitimate work at home business?
• Start home based businesses all over America!
• Want a model where you can base a business out of your home?
• The best home based business opportunity: entrepreneurs needed!
• Do you like marketing? We have a network marketing opportunity for you!

I saw one the other day that said, "travel the world with your own legitimate home based business opportunity."  It's a mouthful, and read carefully.  Travel the world with a home based business?  Anyone else notice the oxymoron there?

Obviously, these ads wouldn't be running if people weren't finding opportunities outside of traditional employment, and often in their homes.  Now I don't know why they market them that way, but that's a whole other topic we won't go into right now.

The opportunity of owning your own business, where you can work from home, has never been better, or more popular an option, than it is at present. 

Many people are unhappy with their jobs, and it's little wonder!  Consumer debt (i.e. your credit card) is double what it was just 10 years ago, unemployment recently reached one of its highest rates since the depression, and job satisfaction is at an all-time low.  The idea of going to work to build someone else's business for 30 (or 40) years is, in most cases, just that: an idea.  For many people (not all, but many):

• The gold watch has become a pen.
• The retirement party has turned into a cake, and then a review of what's available in the employment classifieds.
• The 401k has turned into a 201k.
• The pension has become a ?

People are looking for opportunity outside the traditional employer - employee model,  and many are finding it in the home-based business model.  The home-based business model includes mlm (multi-level marketing), network marketing business, businesses exclusively for women, Internet Marketing, and much more.

Did you know that in 2003 alone, 30 million Americans started their own legitimate home-based business?  This is 10% of the US population (and that's just the legitimate home based businesses)! 

People are looking for alternatives, and in many cases, they're finding those alternatives through a business model that was once thought to be not legitimate.

Most industries go through a time when society thinks they're not legitimate.

What is the largest business industry in America today?  Franchising. (If you can call it an industry.)  Franchising was, at some point in the past, called by the following names:

• "Illegitimate"
• "Not a values-based, Christian-based business"
• "Unhealthy" (Imagine that - McDonald's is unhealthy?  You never knew?  Apparently neither did the parents who sued McDonald's because their children became obese by eating there.  Welcome to Sue-City, USA!)

The point is this.  All opportunity goes through three stages:

At first it is ridiculed.
Network marketing was, for a long time, ridiculed, and was often called "an illegal pyramid scheme" by those who didn't really know how the business worked.  (This perception was helped by a few illegitimate businesses that became involved in the industry.)  Today, legitimate home based businesses, operating on the network marketing businesses model exist all over America, and network marketing is even taught as a valid business model at Harvard Business School.

Next, it is violently opposed.
The Internet, as it reached the later 1990's, became a mainstream concept.  I remember asking a good friend in 1999 what his email address was.  He suddenly became very annoyed with me.  When I pressed him about it, he said the following words:

"The Internet is a tool of Satan.  I will never, ever, use email or the Internet."

Today, he has stopped emailing me, almost altogether, because every time he sends me an email, I email him back this simple message:  "Tool of Satan, huh?  --Jonathan"

Finally, it is regarded as self-evident.
Today, you don't bat an eye when you get up on a beautiful morning to the sound of your alarm clock, brush your teeth, take a shower, microwave some food, get juice from the fridge, get bottled water for the workday, get in your car, answer your cell phone on the way to work, get in an accident, use your auto insurance, later on use your health insurance, get to work, listen to the Discman/Walkman/Computer, etc. etc. etc.

All the things I just mentioned, were once (and often more than once!) regarded as not necessary, impractical, not legitimate business ideas.

Alarm clock
Why would anyone wake up to a buzzer or the radio?

Toothbrush
I don't want to brush my teeth every day.

Shower
Indoor plumbing?  I've got an outhouse.

Refrigerator
That's too expensive.  Besides, I've got ice blocks and sawdust.

Bottled water
Water is free out of the tap.  I will never pay for it.

Car
A buggy not drawn by horses?  That could never be practical.  Besides, what if someone couldn't control their buggy?  I can at least control my horses.

Cell Phone
I hate talking on the phone.  Why would I want to take my phone with me?

Auto Insurance
Why would I prepay for my repairs, or someone else's?  I'll just pay for it or fix it myself.

Health Insurance
Why would I prepay for a doctor?  I've never been sick a day in my life.

Walkman
"Mr Morita overruled opposition from those within his own company who saw no future for the product."

The moral of this story is this:

Being skeptical is okay.  There is nothing wrong with it, and in fact it's healthy.  But before you decide that having a home-based business isn't for you, or that network marketing isn't for you, you might want to give one 1-2 years to see what it can do for you.  In the worst case scenario, you'll lose your initial investment and some time, but you will learn a lot.

In the best case scenario, your life will change, your friends will improve, and your financial picture will be brighter, all because you choose to start your own legitimate home based business.

Today, I work with a variety of businesses.  I resell products for literally hundreds of vendors on more than 15 web sites.  I work with a few network marketing companies who offer a many products.

However, the companies I am most excited about, are two I work with, who have partnered together to change North America for the better.  One is a business sitting on the New York Stock Exchange, with 32+ years of credible experience behind it.  The other is a business sitting on the NASDAQ, with 30+ years of incredible experience behind it.  These two companies are the product and service for the home based business I'm most excited about. 

If they're the product and service, what do I do?  Marketing.  That's it.  I market a product today which pays me, once/month, for as long as the person keeps it. 

It is a legitimate home based business opportunity, where you have the ability to set your hours, your income, and change your life. 

There is so much opportunity out there and available, and I'm taking advantage of some of that.  However, there has not been one like this, that has ever been presented to me, before.  (And believe me, I've seen presentations for literally  It's the place I'm choosing to spend the majority of my time over the next 3-10 years.

WHY?  That's the question you should always ask.  WHY? 
Why would this obviously good-looking and intelligent and funny and smart (okay, enough shameless self-promotion!) guy who could do anything he wanted to do choose to work with these two companies?

It goes back to what I said before about something being

• #1 Violently opposed
• #2 Ridiculed
• #3 Self-evident.

The products, and the company I will talk to you about, in the email I will send you, will show you the most important aspect of all of this:

TIMING!

Timing is to business what location is to real estate.

The two companies I'm going to show you have unquestionable timing in the North American marketplace today.

Here's the deal:

The product is owned by only 2% of Americans today.  Within 15 years, 60%-80% of Americans will own the product.

This year, the company will reach 400 million in sales.  Three - five years from now, the company will be a multi-billion dollar company.

What does this mean for you?

The opportunity to make awesome MONEY!

The best part about it is the following:

• You don't have to handle any lotions, potions, or pills. 
• You don't have to have a warehouse for your product, because the product is not something you have to physically hold.
• It's not buying your household stuff on the Internet.  (Which, by the way, is a great business model, but Amazon, Ebay, and Yahoo pretty much have that market wrapped up.)
• It's not something you have to spend more than 7-10 hours/week on.
• You can market a product that everyone needs, anyone can afford, and, quite literally, has very little real competition in North America today.

So What IS IT?

I would be happy to share the information with you, and all you have to do is enter your name and email address below.  Your phone number and comments are entirely optional.

Is this free?

The email is absolutely free.  Beyond that, there is a minimal cost of $3,000,000 to get started.

There's no such cost!  I just made that up, but here's my point.  Regardless of what anyone will tell you, there is always some cost associated when you start a home business.  There is always an investment of time, and often, there is an investment of money.

But there is an investment in any kind of business.  Do you think HP, Microsoft, SONY, Wal-Mart, or any other business got started without a financial and time investment?

There is danger in investing into anything.  I should know.  I've invested both time and money into lots of home based businesses, online courses, a few that called themselves "Get rich quick opportunity," ebooks, home mailers, and more.  It's ended up in a lot of frustration for me, because my goal is this:

Retire young, so that I can use my time and income to really make a difference in people's lives. 

That's the whole essence of my strive4impact philosophy which you'll read about in many places on this site. 

Maybe you can relate to the frustration of wanting to make positive changes in the world, or even in your backyard, but are unable to do so because of the constraints of time and money.  That's how I felt prior to beginning these businesses, both those on this page, and on other pages I have about how make money from a home based business.

Don't pass it up.  Request information now.